Global product design limits written communications; icons are necessary to communicate special features and functions.

An understanding of these icons is essential for correct user interaction. 

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Benefits of using icons in design include:

• Icons make good targets on buttons and UI's

• They save space on small product interfaces

• Icons are easy to recognise and understand

• No translations are needed (although universal understanding is required)

• Icons enhance the aesthetic appeal of a design, minimising visual noise

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When creating icon's, the method in which they will be produced or displayed helps determine the specification of the design. The aesthetics are based on a brand's visual design language and attributes.

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