SERVICES
Delivering designs that create both a meaningful and relevant experiences for your customers and your business.
I will work with you to create foundations that are aligned to the needs of your target audience, your business goals and your brand. Using an experience driven design process of learning, discovery and insights through to exploration, development and delivery.
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PRODUCT
GRAPHICS
When you’re bringing a successful product range to market, the power of branding and graphic communications cannot be ignored. They are the primary means of communication between the product and the user, they create synergy across multiple ranges or categories.
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As well as icons, feature communications and branding, product graphics also include colour, patterns and textures. These elements help highlight key touch points making controls and interfaces more intuitive.
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Also included are regulatory compliance and certification requirements.
PACKAGING
STRATEGY
Packaging is so much more than just protection for your products...
It is undeniable that packaging is an important asset for your product and brand experience. It is the first thing your customers interact with and plays a valuable part in communicating the products key features and functionality.
Experience-driven packaging will help enrich the customer journey and support your brand and product story. My focus is to design sustainable and meaningful solutions which enhance customer satisfaction.
ICONS &
ILLUSTRATIONS
Icons are a crucial part of any design system or product experience. Icons are part of a Brand’s identity which visually communicate features and functionality. They unite product and user in a common language which is essential for correct interaction without using text.
Illustrations are also a visual representation of text or procedural steps for our products. They enhance understanding and create context for the users. The style of illustration depends on its purpose and should align with other visual elements associated with your Brand.
BRAND
DESIGN
When creating multiple brand assets you must create a consistent visual design language and be aligned to the same set of emotional values and guiding principles across all touch points.
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Consistency is at the core of the experience your customers have with your brand.